October 31, 2008
Salespeople have spent countless years trying to find the perfect way to sell. Unfortunately, they’ve been looking in the wrong places.
The best way to sell isn’t in a universal system or well-crafted script. The styles and methods that will produce the best results for you are the ones that YOU understand and YOU are comfortable with. If you aren’t comfortable with a particular method, then it WON’T work for you, regardless of its quality or merit!
Inside each and every dedicated salesperson lies a personalized method and set of principles that will unlock their full potential. The challenge is learning how to recognize and develop your individual method.
Work for yourself, not your boss.
No, I’m not telling you to quit your job; I’m telling you to own it.
Don’t let your company’s needs and quotas limit your sales success. That’s right, limit. Your boss’ reasons are valid and important, but they aren’t YOURS. Set your OWN goals for your OWN reasons, and ALWAYS set them higher than the sorry minimum standard your boss sets for you.
In addition to having a professional plan for success (the one you developed with your colleagues and managers), you need to have a private plan to achieve the type of success you desire. Take the time to have a weekly meeting with yourself. What do you want to accomplish in the upcoming week? Write down your goals and ideas and review your plan for success everyday.
Writing and reviewing your plan will help you identify your goal (you can’t achieve anything without first identifying it) and help you solve your sales problems. Each entry will plant a new seed in your mind, and you will find yourself subconsciously analyzing and solving these problems throughout the day.
Turning your job into a personal challenge will also energize your inner drive to sell. Expect more from yourself, and you will achieve more. When you become your toughest critic, you will want to exceed your company’s expectations. YOU will provide the motivation and drive to not just do your job, but to make it uniquely YOURS! You’ll be happier with your job and your increased sales!
Learn from yourself
You determine your sales method. So in order to understand your unique method, you must first understand yourself. Take the time to learn from yourself; about yourself. How well do you know yourself as a person? As a sales professional?
Understanding your strengths, weaknesses, and motives will help you find the sales method that will work best for you. What do you value in life? What kind of customers do you enjoy helping? Why? How are you particularly qualified to serve these customers more than others? It’s also important to know WHY you are in sales in the first place. The only way to be successful in sales is to enjoy what you do and rediscover the passion that got you there.
Learning from yourself requires radical honesty, which usually requires privacy. Try this: Go out and buy yourself a journal. This isn’t a diary for you to record the events of your day, it’s an exploration tool for you to divulge and examine what works for you in sales and what doesn’t. Use the journal to explore new ideas and weigh the pros and cons of different sales situations. Take the time to reread your entries. Your mind will race with new solutions to old problems and a sense of pride from knowing where you’ve come from.
Organizing and reading your thoughts will help you discover your natural style of selling. Once you are aware of your unique style, you will be able to master it.
…and others.
Admit ityou don’t know everything about sales, although you probably like to think you do. I know it may be difficult and embarrassing to admit to other salespeople, but you owe it to yourself to at least admit it to yourself. Admitting you have much to learn is the only way to sharpen your skills in your current craft.
Being a lifelong student means actively pursuing new information about your products, your customers, and your professional career in sales. Take yourself to as many training seminars as you can; read as many books as you can get your hands on; listen to an audio book or motivational speaker every minute you’re in your car. Having a fresh and open mind will allow you to learn new ideas and apply them to your sales method.
Something more important also happens when you successfully change the way you see yourself professionally. When you are able to view yourself as a lifelong student of sales, rather than the seasoned veteran that you have grown comfortable with, everything will changefor the better. You will have a new sense of humility; you will discover a previously untapped sense of empathy; you will enjoy a renewed sense of patience. You will see opportunities where you saw none before, and will make sales like you never made before!
“I don’t have time for all of this!”
The only reason why you don’t have time to become a better salesperson is because you’re not making the time; which means you aren’t making it a priority! Life is made up of nothing but time, so there is ALWAYS time to complete the things that are most important to you.
How much time do you spend watching television reruns? Surfing the internet? Think of how much time and potential you WASTE everyday, every month, every year! Using even the smallest amount of available time can lead to BIG results! Invest your time by filling it with activities that will help you become a better salesperson.
If that’s not enough to motivate you, consider this: you may not be willing to find time to improve your sales method, but your competitor probably is. Is your television show really worth those lost sales?
Making the time to discover your unique motives and strengthen your individual skills is the only way to find the perfect sales method for YOU! Your success will be sweeter knowing that your sales method developed on YOUR terms and was consistent with YOUR unique qualities and values. You will be happier in your work and your customers will be happier buying from you!
Tom Richard conducts seminars on sales and customer service topics nationwide. Tom is also the author of Smart Salespeople Don’t Advertise: 10 Ways to Outsmart Your Competition With Guerilla Marketing, and publishes a free weekly ezine on selling skills titled Sales Muscle. To subscribe to this free weekly ezine go to http://www.tomrichard.com/subscribe
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October 30, 2008
Once you’ve determined how to store and manage your bulk reseller inventory, it’s time to create a packing and shipping assembly line to facilitate getting your wholesale products out the door.
Speaking with the local post office or shipping company will give you an idea as to what type of package you’ll need to get your wholesale items to the end consumer, as well as the cost of the actual mailing. Not all items need a box; many can be sent using bubble wrapped packages or even an envelope. Bring a sample with you to each shipping company you are looking to use to determine what the final costs will be. Compare and contrast as much as possible before making a final decision.
Another factor to consider is whether or not the shipping company requires to you deliver each individual package to their offices or whether or not they will pick up the items from your inventory storage space. This shipping benefit becomes more and more important as the number of bulk reseller items you’ve purchased increases; anything more than 100 items and it becomes a necessity.
Once you’ve decided on a company, buy all of the supplies you’ll need in bulk to save money: packing tape, whatever you’ve decided to ship the items in (boxes, envelopes, etc.), labels and toner cartridges (to print out the shipping labels).
Finally, find a home for all of your shipping supplies, preferably close and convenient to the inventory system you created for the bulk reseller items.
Are all of your wholesale items in their place, ready and waiting to be shipped? If so, it’s time to find a place to sell them. Our next installment in this series is a discussion of the most logical and easiest place to sell your bulk reseller items: the online auction marketplace.
Jim Staley is the is the CEO for WholesaleGopher (http://www.wholesalegopher.com/), one of the most trusted dealer and distributor directories on the Internet, offering visitors wholesale items, import and export goods, surplus and closeouts from true wholesale sources.
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October 29, 2008
Everyone wants to throw a successful garage sale. However exactly what success means is different from person to person. This article is based on the idea that a successful garage sale does two things well. 1) makes you money 2) cleans out your house and yard. Below we provide you a collection of tips you can use to make sure you have a truly successful garage sale.
You want customers to stick around and buy something, so one of the most important tips for a successful garage sale is to have an attractive display. Put a tablecloth on that table piled with china. If you want to spruce it up with a candelabra and a vase, then you would probably be well served to do so with a candelabra or vase you are actually selling. Otherwise, people will continually carry those items up to you and ask, “How much for this?” You want to save yourself the need for explanations of just what is for sale when you are trying to move stuff out of your home.
You also need tips for a successful garage sale if you really liked the first experience and want to have repeat customers. While you are setting up, you can help your sales by carefully aligning separate types of merchandise such that there is a flow between the various portions of the items on display. If you have a variety of car-care manuals, put the books near the automotive parts. Put the automotive parts near the tools. Put the tools near the gardening implements. Put the gardening implements near the camping gear.
Always try to make one section seem to be a logical fit with the items that are in the next section. That way, you will create a sort of logical buying flow in the mind of the buyer. As a result when they are looking at one item, they have a much better chance of seeing another, somewhat related item next to it that has a greater chance of catching their interest.
Following these tips for a successful garage sale will bring in lots of customers and in turn lots of sales.
Get original garage sale tips and other excellent resources on how to hold a profitable garage sale with the least amount of work and hassle. Great selection of tips and advice will guide you to a very profitable and enjoyable garage sale experience.
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October 29, 2008
Sales are such complex and multi-faceted areas of the economic industry that many people find hard to understand. In fact, there are many people, who are afraid of the concept of sales.
These are all based on the fact that the utilization of sales had started from the wrong foot. The single step that generated the basic concept of sales had been misleading. Thus, it created a negative impression on every person.
But as time goes by, sales people try to change the not-so-good impression that people have regarding sales. That is why most of them are trying to come up with different strategies and techniques wherein people can see the potential of generating income without having to sacrifice anything.
Take for example the utilization of sales ad copies. These forms of advertising copies are created in such a way that consumers will be enticed to buy their products without the idea of bombarding their customers, pushing the products until the customer will buy, or simply doing hard selling.
What matters most with sales ad copies is that these copies will definitely generate sales without having to exert too much effort.
Sounds good? Read on.
In reality, most of the people are now smart-buyers. With the difficulty of time, many people are already wise in buying things. They know that they have to consider all of the factors first before buying a certain product. They make sure that the quality is not just good enough but the best among the other products in the market today.
Hence, sales ad copies should work harder. They should strive harder to create sales ad copies that will compel people to buy your products.
The important aspect on this situation is that smart buyers have created certain criteria whenever they want to make some purchases. It is through these criteria that they base their choices, and their options. It is also through these criteria that they decide whether or not they will buy the product or not.
Hence, it is important to know what the items that cover the criteria for purchasing are. Thus, if you have finally identified the factors that need to be considered in order to meet the criteria of the buyer, it would be easier to create a sales ad that will compel them to action that is to buy your product.
So, how will you make it? The secret to make your sales copy do all the selling for you is all contained in the following list of some factors that are required to be included in the sales copy. Once you have learned to utilize this secret list of motivating factors, you will be reaping more income than you can imagine.
1. Consider the headline
One of the secret to make a particular sales copy do all the selling for you is to have an influential headline. It is through this headline that your sales copy will be able to hook the readers interest. It is on how to divert their readers attention to the sales copy in order to create positive results.
2. Use a teaser
In order to attract strongly the readers attention, you should use a sub-heading or a secondary headline. This will serve as a teaser, a means of generating more stimulation to your readers to buy your products.
Keep in mind that this should also be short because the power to attract readers is based on abrupt messages that generate strong impact.
3. Show it all
In order to create a hardworking sales copy, it is best to include all of the details of your product, including its benefits and features. In this way, the customer will be able to feel that everything that they need to know about the products is already supplied on the sales copy.
Hence, they will most likely buy the product from you because of the gratification and the satisfaction they have achieved just by reading your sales copy.
4. Consider the Unique Selling Proposition
Like any other forms of advertising, it is also important to use the unique selling proposition technique. In this way, you will have to specify in your sales copy the unique benefits of your product. These are the things that they can never find from the other products.
5. Never rubbish the opposition
Let your customers decide. In order to create a sales copy that will do all the selling for you, forget about the competition and instead, focus on creating a sales copy that will provide all the information about your product, its features, its benefits, and all the other advantages that the customers will obtain.
If the customers are satisfied with all the information that you have provided in your sales copy, chances are, there will be no more room for questions and inquiries.
Boiled down, sales copy should be informative and should not only focus on selling or promoting. The important thing is that people will realize that they can benefit more with your product; hence, they will buy it from you instead.
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October 28, 2008
Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?
Here are some tips on how to become a more effective listener:
FOCUS in on the basic message.
Try to pinpoint the main ideas the person is expressing. Ask yourself what the speaker is trying to say. If you’re not sure, ask. “Bill, I believe what I heard is-Am I on track?”
UNDERSTAND what is being said.
Keep asking yourself if you understand what is being said. If you don’t, ask for clarification – and keep asking until you are sure you fully understand. “Bill, I’m not sure I understand how this relates to that, can you help me out?” What you don’t understand, you can’t recall. Additionally, if you don’t understand what is being said, your mind is more likely to wander and your listening effectiveness diminishes.
Don’t get DISTRACTED.
Don’t let trivial things like the speaker’s appearance or random noises divert your attention from what he or she is saying. Listen to the speaker’s whole sentence. Listen not only for content, but context. Anytime you catch yourself being distracted by something that draws your attention away from the speaker’s words, make a conscious effort to focus back on the words.
Listen with your “GUT.”
The speaker’s tone and body language will impart meaning. These subtle clues are quickly picked up by the unconscious mind and leave us with a particular feeling about the speaker. When you are left with a “feeling” about someone after a conversation – that they are sincere, they are hiding something, they can’t be trusted, etc. – it is a sign that your unconscious mind has put two and two together and come up with an evaluation.
Become PERSONALLY absorbed
in what is being said. You can’t listen effectively if you are only “going through the motions.” Every subject has some interesting angle, some impact on you or something you can learn. In order to uncover those elements, you must first abandon your prejudiced or preconceived ideas. If you enter into a conversation with the notion that the other person has nothing of interest or importance to say, you will miss what is important.
Get INVOLVED.
To keep your active attention on what is being said, and offer comments. If the situation permits, offer your own perspective on what is being said. Ask a question or relate a relevant story that reinforces what the person is saying, or represents a different point of view. Ask yourself how what the person is saying relates to other situations or experiences.
In summary, LISTEN PROACTIVELY
There is more to listening than just passively hearing the words someone is speaking.
Source: The President’s Club Report, March-April 1999, ©1999, Sandler Systems, Inc. All rights reserved.
Dan Hudock is an owner of the Sandler Sales Institute in Pittsburgh, PA. He can be reached at (724) 940-2388 or dan@sandler.com. His web site is: http://www.dan.sandler.com
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October 28, 2008
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If you are interested in a cheap hotel in Pettenasco, pls visit our catalogue of Hotels all over Italy, where you can find also a wide range of Bed and Breakfast in Rome and Hotels in Florence, from cheap to luxury, togheter with Sorrento Tours
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October 27, 2008
Imagine closing, selling, or signing up 10%-30% of all the prospects that see your offer for your product, service or Biz-opportunity!
Discover a little quietly kept secret that you can use to create a flood of hidden profits in your business.
Wow! 10%-30%. That’s incredible considering that a 2%-3% response in direct marketing is considered GREAT!
While a 2%-3% response is a great response, I would have to say 10%-30% is down right AMAZING! And I’ll take as many of those types of responses as I can get.
Wouldn’t you? I thought you would say yes!
* This is a technique so very few people utilize, or even know about. Almost no one uses it… yet.
* This amazing, marketing secret will shoot your closing ratio right through the roof into double digits!
* It isn’t new.
* It’s been tested and proven to work.
* You can use it today to put cash in your pocket.
* It costs virtually nothing to implement.
* It takes very little time and it’s completely legal.
This amazing secret is….
COMPOUNDING or also known as SEQUENCED MAILING.
I was first introduced to this powerful mailing strategy by a fellow named Dan Kenney.
Perhaps you may have heard of Dan, and maybe you haven’t.
But Dan is a true marketing legend when it comes to direct response marketing. I’d strongly suggest you get your hands on as much of his stuff as you can. Read and study it with a passion.
This marketing strategy *works best* when used with a “multi-step” lead generation program.
It’s simple. You run an attention getting lead- generating ad to get a prospect interested to call your voice-mail number or email your autoresponder to request more information.
Your ad has one job and one job only! Your ad should NOT be trying to sell them anything. Your ads only job is to to get your prospect to respond and request for more information — it’s that simple.
That’s one step of the “multi-step” program.
The next step is to send them your sales letter via smail (postal mail) or “automatically” by email using your autoresponder.
And you can do this online and off with classifieds, small display ads, banner ads, direct e-mail, opt-in e-mail, newspaper ads, radio ads, etc.
Here’s the mistake most people make… They mail out their sales letter only once and expect a land slide of orders to just start pouring. Friend that just isn’t going to happen.
Now here’s the secret to closing 10%-30% of your prospects.
Create a successful sequenced “follow-up” mailing campaign. That’s it. Nothing fancy or cleaver. Just simple down-to earth direct marketing.
Friends this little used secret will provide a huge impact on your response and your profits bigtime!
Here’s how it works.
You send your fist mailing out to the prospect, in just a few days you are going to hit that prospect that did’nt respond to your first mailing right between the eyes with a SECOND MAILING known as a “SECOND NOTICE” letter.
The time between your first mailing and your follow-up mailings should go like this: Every 7 days if your using email and every 20 days via postal mail.
This second letter will make reference to the first previous letter with a short brief message.
Something like this.
SECOND NOTICE FOR: (prospects name)
Hi, It’s Jason here. A few short days ago you asked for my free report called “How to suck insane profits from the internet by turning your computer into a 24 hour money making — cash flow machine… 100% guaranteed!”
You asked and I sent. And I can’t understand why havn’t I heard from you. I don’t think you want to wait around much longer, especially if your serious about sucking obscene amounts of money from the net.
So here it is again. (end)
If the prospect still hasn’t responded to your second notice letter – Do you know what you’re going to do?
Hit them again with a third letter called a “THIRD NOTICE”, then a fourth letter and a fifth letter. Each letter making reference to the previous letter sent.
How many follow up mailings should you do? Your prospect needs to be exposed to your marketing message at least 5-7 times in my experience to create a maximum response.
At least 3 times minimum if not at all.
The last letter in your sequence is called the “FINAL NOTICE” letter. This is the last chance for your propect to respond.
SEQUENCED FOLLOW-UP MAILINGS — This is the ULTIMATE MARKETING SECRET for *closing* and *selling* your prospects in the quickest amount of time.
How profitable can this marketing secret be?
As an example let’s say you mailed out 10,000 email letters to an opt-in list you’ve rented. A 3% response is 300 people inquiring about your product.
Now what if you put those 300 people on a SEQUENCED MAILING CAMPAIN? And you send them 3,4,5, or 7 mailings? Not a one time only mailing like most marketers.
What if you closed 10%? That’s 30 people! 20%? That equals 60 new customers or sign-ups. And 30%? That’s 90 brand new customers, clients, recruits or sign ups.
Guys this is powerful stuff. Remember you really can close 10-30% of your prospects!
Try this and see if you don’t boost your profits immediately. It will work for you — guaranteed!
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October 27, 2008
The average conversion ratio of most sales letters is a pitiful 1% — or worse. Thankfully, there are dozens of little nuances that can instantly boost the amount of prospects you convert to buyers. Conversely, there are just as many that can make that ratio take an *immediate* nose dive.
Are YOU committing any of these five response-busting bloopers?
BLOOPER #1: “This offer expires in 1.2 minutes!”
Yeah — right. And I’m Daffy Duck.
FACT: Time-sensitive offers can and DO increase response.
FACT: Hundreds of visitors won’t know the difference between fake, limited-time-offer hokey, and the real deal.
FACT: You might be isolating several hundred MORE would-be customers with your dishonest “time-sensitive offer.”
FACT: The smart ones will know the truth anyway.
All I need to do to find out if an offer REALLY “expires today!” is take a quick peek at the page’s HTML code. If I see a jumble of JavaScript coding where today’s date is supposed to be, I know I’ve got days, weeks, or even forever to get that “limited-time offer.”
Whoops — I just released your “little secret!” Not to worry. See the end of this tip for a quick fix.
This little coding trick doesn’t bother ME personally, as I’ll still buy the product if the offer is good. But, some people simply *will not buy* if they see the same “limited-time offer” on your page for a week. It’s true! But, you can offer limited time offers WITHOUT being dishonest to your visitors.
Want to know how? e-Mail me and ask, at: < mailto:FIX@ReadySetPROFIT.com >
If you *ask me*, I’ll send you an idea that I haven’t seen ANYONE else use as of yet. Don’t worry, I’m not disguising a product of mine as the “idea,” and you won’t be added to any pesky follow-up list. I’m simply reserving the details for the few *motivated* marketers actually reading this article, because this idea won’t be quite as effective if everyone knows how it works.
BLOOPER #2: “Use that bold; just don’t abuse it.”
The most important thing to keep in mind when bolding your sales page text is to bold THE RIGHT WORDS. Not only are too many bold words hard to read, but they defeat the purpose of the bolding — to stress an *important* point.
Visualize the words in all caps in the sentence below as the bold words in a sales letter:
“LEARN a simple, easy-to-apply, 3-step formula for steadily increasing your WEBSITE profits each and every MONTH.”
Now … wasn’t that goofy?
BLOOPER #3: “Am I supposed to READ this thing or dissect it?”
Imagine the trouble you have reading an e-mail that fills your entire screen with one massive paragraph. Now, magnify that feeling 500 times over. Congratulations! You’ve just experienced the amount of frustration Web surfers feel when they’re expected to read a 10-screen sales message composed of only 3 paragraphs.
Massive blocks of text in sales copy are just not cool.
Reading from a computer screen is already much more strenuous to most people than reading offline documents, so make your sales page easy on the eyes by using paragraphs that are no longer than 4-6 sentences each.
BLOOPER #4: “Is it a person, place, or thing, Pat?”
If your visitors don’t know what you’re selling, they won’t be very compelled to buy it — even if it IS the greatest widget in the history of widgethood. After all, if they don’t KNOW it’s a widget, why would they want it?
Let me give you an example.
The website of one “multi-millionaire” is selling a mystery item designed to tell you how to make millions. Throughout their sales letter, they give vague “details” of their own personal plight to making millions with “just a little work” by using their formula.
Even more interestingly, this person doesn’t offer a money-back guarantee. Instead, they offer to “give you a formula that works.” (In short, all they “guarantee” is that you’ll get the product you’re paying for — the “secret” of how they made their millions. Oh joy!)
If it’s such an effective formula, why not describe it? And more importantly, why not offer a money-back guarantee? Did I mention that a very minute percentage of customers ever take advantage of such a guarantee?
Umm … I’m not buying it. Either figuratively OR literally.
BLOOPER #5: “If you’re going to sell it, SELL it!”
In 99% of sales letters I’ve seen, it’s quite obvious that the writer is intending to sell me something. Not to say that this is BAD at all, because hey — we all gotta eat. However, if I’m going to buy something, I’ll need to know the price.
Case in point, I’ve seen sales letters deliver a huge pitch about their product, but have no price for it listed anywhere on the page. Click to the order page, and still the same deal. Fill out a form, advance to the next screen, and still no go. Get to the billing information page, and only THEN do you see the price of the product.
Why was it such a secret?
If your product is worth the price, don’t hide it. Trust me. In doing so you’ll make your prospects think that you hid it because your product is overpriced — and they’ll leave without buying.
Final Words…
So — how does YOUR sales letter measure up? If you’re currently committing any of the five deadly sales copy sins above, it’s not to late to repent and reform.
Remember, you could be driving hundreds of hot prospects away with each one of the flubs above. Take the opportunity now to fix your sales copy before you forget, and start increasing your hits to sales ratio immediately. I’m rooting for you!
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October 23, 2008
How to Sell to High Tech Solutions by Amy Fox, President, Accelerated Business Results
Many companies are looking to improve upon the speed, security, and accessibility of business technologies, especially satellite and broadband connections to the internet. While customers are becoming more savvy, many don’t speak ‘tech-ese,’ and they still are baffled by terms such as routers, IPSEC, T-1s, WIFI, and broadband. While these buyers may have a genuine interest and need for the products they investigate, more often than not their sales experience ends up a frustrating and confusing one.
Don’t Talk Tech! Salespeople are often caught in the hype for their own products. It’s easy to lose touch with a client’s perspective with this approach. The other major blunder a tech salesperson may make is their need to be perceived as experts in their field. Talking tech to the point of no return does not usually yield a promising sale. How does one handle the tendency in tech sales to “show up and throw up?” It is critical to address ineffective sales approaches in the tech market, because these mistakes are often the most significant barriers to high performance.
Communicate Don’t Baffle Bringing the human side to selling high tech products is not easy, but it must enter into the equation or else a salesperson’s success is at risk. Communicating with clients, not baffling them, is key to building long-term relationships. Technology is evolving, and the customer needs to become aware of the new technology and not be intimidated by it.
Focus on Client Needs I conduct high technology sales training throughout the United States for a variety of clients. For sales professionals in the high tech field, I often stress the need to shift the focus from the salesperson to the client. This is difficult, because products are complex, and sales people get caught up in the innovation and creativity the product may provide rather than focusing on the client’s needs. Typically, a salesperson approaches the client with a laundry list of questions or a lengthy Powerpoint presentation. Sometimes the questions are canned, or the presentation is a reflection of the salesperson’s agenda. The questions or presentation are designed to steer the conversation towards the highlights of the products for sale or the expertise of the salesperson.
Turn the Tone from an Interview to a Conversation Instead of assuming knowledge of the client’s needs, I recommend a salesperson begin the first meeting by asking the client about their expectations. I also advise them to cancel the list of leading questions. Replace this with a list of results the client desires and their potential business challenges. Shifting the focus from the salesperson to the client will change the tone of the meeting from an interview to a conversation. Ask the Right Questions The art of selling is still about asking good questions. They simply must be framed with a different purpose. Try building in questions that put the client in the driver’s seat. For example, ‘What would you like to learn more about?’ or “How can I help resolve these issues?’ These questions can generate a host of answers that relate back to the product and the solutions technology offers. Shortened presentations that focus on companies’ capabilities and how to expand them through technology help close deals. Info dumps are a bore and can even damage the sale process because the customer is not engaged. If high tech salespeople lose themselves in touting the capabilities of the product, they lose their most distinguishing feature – themselves
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October 23, 2008
Using search engine optimization tactics is more than just utilizing tricks and tactics to get your site to the top of the search heap, its about watching your statistics, and seeing what people are using to reach your site.
You can actually track your best seo keywords for your niche by seeing what people are actually putting in the search engine. There are many tools such as your websites statistics that actually record things like this.
If you use Google AdSense you can actually track the exact keywords they typed in just before arriving at your site! This is all valuable information to use to get your site tuned up to the top of the search heap!
When your dealing with the volatile market of the Internet you have to be sure to stay just one step ahead of the game.
In the way you market online it is imperative that you always make sure your not using yesterdays techniques today.
What I mean by that is if you are using tactics that were produced 10 years ago the chances that they may still apply are there but depending on how much the search engines changed their algorithm you may need to update your techniques.
SEO is all about keeping up to date with the search engines.
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